Customer service is the direct one-on-one interaction between a consumer making a purchase and a representative of the company that is selling it. Most retailers see this direct interaction as a critical factor in promoting buyer satisfaction and encouraging repeat business as well as ensuring brand loyalty.

While much of customer care today is handled by automated self-service systems, the option to speak to a human being is seen as necessary to most businesses - and greatly appreciated by customers. Speaking to a "real" person helps promote a positive company image, thereby improving public relations. If the best advertising is word of mouth, then great customer service is the one element of a company that spans every diverse product or service that a company has to offer. Great customer service is the glue that can hold a company together.

In the custom promotional products industry, we offer tens of thousands of diverse products, each with it's own special characteristics. We strive to provide the best customer service possible by speaking with our suppliers, studying their literature, and comparing similar items from one supplier to the next. This is what helps us speak intelligently with our customers when questions arise about our custom branded advertising specialties. And if Texas Branders cannot answer your question immediately, we will absolutely learn the answer and get back to you within a short period of time.

In summary:

• Customer service is the interaction between the buyer of a product and the company that sells it.
• Good customer service is critical to business success, ensuring brand loyalty one customer at a time.
• Recent innovations have focused on automating customer service systems but the human element is, in some cases, indispensable.
• Reinforces positive image of the company.
• Demonstrates the professionalism of the company staff when knowledgeable staff are employed in customer service.

For all these reasons, we wrote our "Customer Bill of Rights".